Maysalward UK LTD Hypercasual Studio
Mobile Games

Are you passionate about gaming and interested in exploring the booming mobile gaming industry? Mobile games have become a massive part of our daily lives, providing hours of entertainment. As smartphones and tablets dominate the market, mobile gaming rapidly expands, and new games and genres are introduced daily. 


The global mobile gaming market is projected to reach over US$315.90bn in revenue by 2023, making it one of the fastest-growing sectors in the gaming industry and presenting an exciting opportunity for aspiring game developers or entrepreneurs to tap into a thriving market and create innovative games that captivate players worldwide. 


As a first-time mobile game developer or someone new to the mobile games business world, the prospect of launching your game can be daunting, especially considering the number of games available on popular app stores like Apple’s App Store and Google Play.


 With over 1.76 million apps in the App Store, of which 460,000 are games, games make up 21.06% of the platform’s offerings. Meanwhile, Google Play’s App Store boasts an even more extensive collection, with over 2.266 million apps available, including 390,000 games.

This blog post aims to provide the basic starting guidelines to launch your mobile game successfully. We’ll cover initial planning and development, testing for bugs and performance, and post-launch marketing efforts.


By following these basic steps, you can create a game that engages and captivates your target audience, and promote it effectively to create a loyal player base. While this post doesn’t cover every aspect of launching a mobile game, it provides a starting point for beginners or those new to the mobile game development industry.


So, if you’re ready to launch your mobile game and make your mark in the competitive world of mobile game development, read on and learn the essential starting guidelines you need to follow.

So, if you’re ready to take your passion for gaming to the next level, read on to learn more about the world of mobile game development and how you can be a part of this exciting and lucrative business.


Understanding Game Development

 

Developing and publishing a successful game requires a multifaceted and well-thought-out approach. It starts with creatively constructing the plot, characters, levels, weapons, and other game elements. One must also program their game for their designated platform using programming languages such as Java or C++. The intricate process expands to include marketing and distributing the game on various platforms like iOS or Android. 


Game development involves much more than simply creating a game–it covers a vast array of topics. This includes concepts such as game design, production, programming, graphics, animation, sound and music, user experience, and publishing–all of which are essential in achieving success. By effectively mastering all these elements, one can ensure a large audience and consequently great success for their created game.


Creating Your Technical Platform

 

When utilizing a game engine such as Unity to create a game, the choice of programming language is not as important as when creating one from the ground up. C#, Unity’s high-level scripting language, is widely used by many game developers due to its flexibility and compatibility with multiple platforms like Windows, Mac, Linux, Android, and iOS. It is also straightforward to learn and there are numerous resources and support available from an active global community of coders. 


Although Unity supports other coding languages such as JavaScript and Boo, C# is still the most favored choice for game designers. Before deciding which language to use for developing in Unity, it is smart to examine the particular features and specs that your game requires. For complex physics simulations or other intricate functions, a more low-level language such as C++ may be necessary for desired performance. However, if simplicity is the name of the game C# should suffice. 


Finally, don’t forget to take into account third-party libraries and tools provided for each coding language. Whether its adding extra features to a game or something else entirely, beneficial tools and libraries are accessible in abundance when using C#.

 

Developing & Testing Your Game


The importance of thorough and efficient testing cannot be understated when developing your game. Testing for bugs, glitches, and performance will ensure your game operates as intended. Mobile games, in particular, require rigorous and comprehensive testing. The platform is far more limited than traditional gaming platforms because they are developed for various devices with varying hardware capabilities, screen sizes, and operating systems. Therefore, allocating enough time and resources to testing is critical to ensure the game functions optimally. Conducting play tests with a larger audience can help identify any issues not discovered during development. Ultimately, sufficient testing will ensure that your mobile game launch is successful and well-received by its users.


As you progress through testing, it’s essential to pay close attention to the feedback you receive to identify any lingering issues and determine what adjustments need to be made to improve the experience. That way, when it comes time to launch your game, you can do so with confidence that it’s fully optimized for the best possible user experience. Next, it is critical to remember that the testing and feedback process for game development is essential for the successful launch of a game. Paying close attention to testers’ feedback and making necessary adjustments will ensure that your mobile game is optimized for an exceptional user experience when it launches; it will give you confidence in knowing that you have put in the required effort to make sure the game works well and appeals to its intended audience.


Here are some reasons why mobile game testing is significant:

    1. Device fragmentation: Unlike PC or console games, mobile games are developed for various devices, each with hardware specifications and software versions. This device fragmentation can cause compatibility issues, and testing your mobile game on multiple devices is crucial to ensure it runs smoothly for your players.

    1. User experience: Mobile games are often played on the go, so players may have limited time and attention span. If your game is slow or buggy, it could frustrate players and lead to negative reviews or low retention rates. Testing for performance and user experience is critical to ensure players have a smooth and enjoyable experience.

    1. Monetization: Mobile games often rely on in-app purchases or advertisements for revenue. If your game has bugs or glitches that prevent players from making purchases or viewing ads, it could result in lost revenue. Thorough testing can help identify and resolve these issues before launch.

    1. Ratings and reviews: Mobile games are often downloaded and discovered through app stores, where ratings and reviews play a significant role in visibility and discoverability. If your game has a reputation for being buggy or glitchy, it could deter potential players from downloading it. Testing can help ensure your fun is as polished and bug-free as possible.

Marketing & Promotion Strategies

 

When it comes to marketing and promoting a game, the most effective strategies include the following:

    • Leveraging social media platforms to increase visibility.

    • Increasing brand awareness through targeted campaigns and collaborations.

    • Investing in creative content.

In addition to social media, Creating reviews for a game is a crucial factor in attracting new players. Positive reviews from existing players can help increase visibility and improve the game’s reputation, leading to increased downloads and user engagement. Game developers can encourage players to leave reviews by providing in-game prompts or offering rewards for leaving feedback. However, avoiding incentivizing positive reviews or providing rewards in exchange is vital, as this is considered unethical and could lead to negative consequences.

Offering incentives for repeat customers can help build a loyal player base which can include rewards for players who have been active for a certain amount of time, daily login bonuses, or discounts on in-app purchases. By providing incentives, game developers can create a sense of engagement and loyalty with their player base.


Maximizing return on investment and building a positive reputation among target audiences is possible through utilizing the latest marketing strategies. Utilizing social media platforms such as Facebook, Instagram, Twitter, and Twitch creates an online community of gamers in which to share content and engage with users. This can provide valuable insights for game developers to make necessary changes to their mobile games. Collaborating with gaming influencers broadens the reach of the game’s message and reinforces customer confidence. Through these strategies, game developers can increase visibility and engagement with their games.


Making Revenue from Your Mobile Game


Generating revenue from mobile games requires the successful management of the game development process. Developers must determine a suitable model for their content and target demographic, analyze user data strategically, and adjust game features for optimal engagement and profit. In-app purchases are often essential for achieving a return on investment, as users can purchase items directly from within the game. Unity and Unreal provide convenient integration for in-app purchases, allowing developers to monetize their creations easily. It is important to consider the dynamics of each platform and devise strategies that will maximize revenue and retain player involvement. With a well-designed plan and diligent execution, in-app purchases can be the most profitable way to reward developers’ efforts.


Ads are another effective method of monetizing your game, as they allow you to generate income through views and clicks on the ad within your game. Again, game development presents several opportunities for monetization aside from up-front purchases. Ads are incredibly effective, as the income generated through views and clicks on the ad within the game can be considerable. Development teams should consider this option when generating revenue from their games.


The Importance of Community Building


Establishing a robust presence within the gaming community is an integral element of game development. Through content such as articles, podcasts, and videos, developers can foster relationships among players and create an immersive, engaging environment. Moreover, user forums are a noteworthy tool to generate discussion about a game, further solidifying connections between gamers. All of this culminates in enhanced user engagement and enthusiasm for the product, which may potentially lead to greater sales. Furthermore, by forming fruitful relationships with the gaming community, developers have the opportunity to become privy to feedback and ideas that could be applied to improve the gameplay experience. Ultimately, the world of gaming is ever-changing; thus, developers must remain conscious of their audience’s wants and needs to stay ahead of the curve and forge lasting success.

 

Launching a mobile game is not an easy feat and success cannot be guaranteed. With careful planning, intensive research, and perseverance, however, you can ensure your launch results in optimal success. It is crucial to understand your target demographic, stay aware of the potential pitfalls along the way, and, most importantly, remain agile to rapidly adjust to any changes. Doing all of this will help you create a product that succeeds and make the most of your opportunity to launch a mobile game.

© 2023 MAYSALWARD UK LTD. ALL RIGHTS RESERVED.